Market research is essential for understanding the needs, preferences, and behaviours of a target audience. It involves collecting and analysing data to provide insights that guide decision-making for products, services, and social initiatives. By understanding market trends and identifying gaps, organisations can design solutions that align with the needs of their communities and stakeholders. Market research also helps in assessing demand, exploring new opportunities, and creating effective strategies to achieve desired outcomes. It ensures that decisions are based on real-world data rather than assumptions, improving the chances of success. Ethical, objective, and focused, market research plays a critical role in delivering impactful and sustainable results across diverse sectors.
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