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In a nutshell, SEO is improving your website in order to increase your visibility on organic results of search engines like Google, Bing, Yahoo and DuckDuckGo. The higher you rank on the search engine result pages, the more traffic your website receives. With SEO, you want to increase both the quantity and the quality of the traffic, ultimately growing the conversions for your business. Let’s look into what search engine optimization entails.
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